Why you might ask? Well, because she's a marketing genius, no doubt. Why not release a new "celebrity fragrance" just before Christmas! Yep, it's what everyone needs, and it's not like it's been done before.

I mean sure, Paris Hilton, JLo, Britney Spears and Sarah Jessica Parker, have all released their signature fragrances, to name but a few, but so what? 

Here's Christina Aguilera posing for the paps @ the launch of her new fragrance "Inspire" at Macy's in the Glendale Galleria, California, the other day.